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  • How To Incentivise Your Audience to Skip Podcast Ads

    If you publish a podcast, your podcast may well take advertising. And if it does take advertising, you probably want people to actually listen to the ads. Your audience listening to podcast ads increases the likelihood of products being sold, and therefore the advertiser coming back to buy more advertising. If your podcast doesn’t increase…

    How To Incentivise Your Audience to Skip Podcast Ads
  • Where’s The Gambling Commission When You Need It?

    We learn that Swoopo has filed for bankruptcy. Good riddance. In case you’re unaware, Swoopo and similar “penny auction” websites work on the basis of selling so-called “bids” to their “auctions.” Say there’s a laptop on offer worth £1000. Bidding might start at £0.01, but prospective bidders must first buy their bids for – say…

  • Queuing

    We’re told that queuing is a very British thing, although as much as anything, that might be because other countries use their own words like “line” in the US. But what’s clear to me is that it’s not something I enjoy doing. I do it only when I need to. That might be paying for…

  • Frankenstein

    I had plenty of opportunity to book theatre tickets for Frankenstein, even going so far as to look at seats. But for whatever foolish reason, I decided against it. The production was a hit, and all the tickets sold out. So last night it was off to the Odeon Kensington – the only cinema carrying…

  • The Most Incredible Thing

    There seems to be a lot of ballet around at the moment. We’ve just had the awesome Black Swan, and on BBC Four at the moment, we’re two thirds of the way into a great behind the scenes documentary about English National Ballet (“Unprecedented access” and all). Sky Arts has been showing a series of…

  • 1000 Cranes

    My brother teaches ethics, and he also spent a year teaching in Japan some years ago. If you’re involved in education, you might want to read a great suggestion he has for how school children might respond to the Japanese tsunami. It is linked with the story of Sadako Sasaki, the girl who wanted to…

  • Ten O’Clock Live

    This week’s Broadcast magazine has an article entitled “C4 leaps to defence of Ten O’Clock Live as ratings plummet.” The audience has fallen from what they probably thought was a disappointing 1.4m at launch to 691,000 last week. C4 point out that this increases significantly once repeats and playbacks are added. But to be honest,…

  • “Super” Moon

    Taken from the top of Primrose Hill. Good fun and a lovely evening. More here (Do click through, as most of the photos benefit from being viewed large).

  • Silhouettes

    More here.

  • St. Pancras Station

  • Radio Times – 19 March 2011

    There’s actually only one programme to watch this evening – The Killing on BBC Four. But just in case, I’ve been through the listings so that you don’t have to. As ever, best viewed large.

  • Serendipity Redux

    No, not a very poor film in John Cusack’s ouevre. noun the occurance and development of events by chance in a happy and beneficial way I’ve said it before, and I’ll say it again. This is something that sadly the internet is not able to deal with effectively in certain areas. I’m going to talk…

  • Sky’s Ratings

    Since it’s buried away a little on Sky’s website, it’s worth pointing those interested in TV ratings towards a piece that Sky One’s Stuart Murphy has written about ratings for his shows. He illustrates the breakdown of viewership of an episode of the recent Mad Dogs (“Brilliantly disgraceful” wouldn’t be my description. “Perfectly entertaining, if…

Hadrian’s Wall

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