Podcasts, Radio, TV, Books, Cycling, Photography and More
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How To Incentivise Your Audience to Skip Podcast Ads
If you publish a podcast, your podcast may well take advertising. And if it does take advertising, you probably want people to actually listen to the ads. Your audience listening to podcast ads increases the likelihood of products being sold, and therefore the advertiser coming back to buy more advertising. If your podcast doesn’t increase…
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Paralympics
Here’s a stat for you: Number of hours of coverage of the Beijing Olympics on US television: 3,600 (2,900 of which was live) Number of hours of coverage of the Beijing Paralympics on US television: 1.5 (0 of which is live) That’s right. Of all the US TV channels, there is a single 90 minute…
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Scary Thought About Setanta Football Issue
As the Setanta issue rumbles on with no terrestrial highlights likely to be available for a terrestrial service for the Croatia away game for England on Wednesday, I’ve just had a scary thought. Essentially Setanta purchased both live coverage and highlights of the fixture. But they’ve declined to sell on those highlight rights. The radio…
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Tesco Lose Appeal In Sheringham
Congratulations to all in Sheringham today, after Tesco finally lost an appeal to build a massive supermarket in the small Norfolk town of Sheringham. If you’ve never visited Sheringham then perhaps you won’t understand quite what this means. You probably live somewhere where most of the small independent shops, from bakers and greengrocers to butchers…
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4.7bn Watched The Olympics?
Neilsen Media Research – a fine media research company who I have contracts with via my employer – has released details of a story suggesting that 4.7bn people watched at least some of the Olympic coverage last month. That’s out of a rough estimate of 6.6bn for the planet’s population. I’m always deeply suspicious of…
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Musical Tastes and Personality
A friend of mine pointed me towards this story based on some research that suggests that your musical tastes are linked to your personality. I think she took exception to the idea that “heavy metal fans are gentle.” Obviously, making broad genearlisations like that is nonsense, but I wanted to learn a little more about…
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Tour of Britain – Stage 1
The 2008 edition of the Tour of Britain kicked off today with a 10 lap circuit of London running down the Embankment from Big Ben to the Tower of London and back.
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Alcohol And The Media
There’s a widely reported story today about a report examining how alcohol is covered in the media. In particular the perceived glamourisation of excessive drinking by radio DJs such as Chris Moyles. You can read coverage at the BBC News site, and in all the papers (here are links to the story in The Guardian…
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Radio Pop
Radio Pop was something I first saw at last year’s Radio At The Edge conference. It describes itself as “social radio listening.” Once logged in (and it uses Open ID – which might be good if it was ever made clear to the broader public how it should be used), you start listening to a…
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Various Bits and Pieces
I’ve always liked DJ Andy Kershaw, so it’s tragic to read about his recent problems with both the law and his broken relationship in an interview in today’s Independent. I can’t say I’m exactly in tears at the news that Wippit has shut down. Just ask Danny Baker what he thinks about them. Albion has…
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Setanta v Terrestrial – The Battle Continues
So if you don’t have Setanta, and can’t make it to a pub that’s showing Setanta, the only coverage you’re going to have of England’s World Cup qualifiers against Andorra on Saturday, and Croatia next week is going to be goal clips on the news. There is, of course, radio coverage too. Media Guardian reports…
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How NOT To Rebrand Your Radio Station
There’s an entertaining blog on Media Guardian that compares the route that my employers have taken in rebranding Virgin Radio as Absolute Radio compared with the route taken by Revolution in Oldham: For years the station bucked the trend of better music mixes and instead served up alternative indie and rock, making presenters out of…
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Changes
You may notice that it all looks a bit different around here. On the otherhand, you may well be reading a feed in which – hopefully – nothing’s changed. The look and feel of this blog has basically been unchanged for nearly six years. So with great trepidation I’ve finally completed an overhaul started nearly…
Hadrian’s Wall
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